The Resurrection of the London VeloPark Review

Article Analysis 10: The Resurrection of  the London VeloPark

Sport Code: BMX cycling 

Source: BBC News London 

Date: 15/08/2013

There is no such place quit like lee Valley for its brilliant days out pure variety of things to do. The London VeloPark Officially now known as Lee Valley VeloPark, a cycling center in Layton east London what a simply unique place.

First event ever that held in VeloPark was The London round of the 2011 UCI BMX Super cross World Cup series and it was one of the permanent venues for the 2012 Olympic and Parlympic Games.

England could be proud of its team Team GB who dominated the track cycling competition winning seven out of ten gold medals plus one silver and one bronze during the London 2012 Games the Olympic and Paralympic track cycling competition was held in the Velodrome with the adjoining BMX track hosting the Olympic BMX competition. Great B para Olympians did very well also.

Lee Valley Regional Park Authority will owned and managed Lee VeloPark .Londoners will be to fallow in the cycle tracks of Olympic legends Chris Holy, Victoria Pendleton and Laura Trott as it will open to public in early 2014. BMX, mountain biking and road race circuit as well as track cycling will be included.

In terms of marketing perspective there cant be any better promotion for the customers than being able to ride the same tracks as one of the best athletes and Olympic winners. Brattain also move the top annual track cycling series, the Revolution, to the same time as the opening ceremony. what a great way to sell more tickets if spectators can not only experience the excitement of the new venue but also observe the top sportsmen in action again.

Marketing perspective First at all it's places well set up for further competitions and events already so well advertise they applied clear strategic management processes by using the same venue where the  Olympic Games were held. Programs are offered to children who have been on a bike before, all-ability sessions for people with additional needs, coaching international championships etc. it will approach people with any needs.

Opening the venue offers more jobs and money that can be made.

London Olympic Velodrome and BMX track opening date set

The site boasts the 6,000 seater velodrome

Continue reading the main story

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The Velodrome and BMX track, on the Queen Elizabeth Olympic Park in Stratford, east London, will reopen on 4 March 2014.

The renamed Lee Valley VeloPark will offer sessions from £2 for club cyclists and £4 for individual riders.

The site boasts the 6,000 seater velodrome, a remodelled Olympic BMX circuit alongside new mountain bike trails, and a floodlit road circuit.

Around 600,000 visitors a year are expected.

Cycling stars of the London 2012 Games will participate in the grand opening.

'Unparalleled facilities'

A year ago, riders such as Dame Sarah Storey, Sir Bradley Wiggins and Laura Trott powered Britain to a world-beating 16 gold medals - eight in the Olympics and eight in the Paralympics.

They will be at the velodrome on 14 and 15 March as the grand finale of Revolution - Britain's top annual track cycling series - has been moved there to coincide with the opening.

The Lee Valley Regional Park Authority (LVRPA), which runs the site, called it "the world's premier cycling venue".

The VeloPark must cater for everyone from children to champions, according to LVRPA chief executive Shaun Dawson.

"It is iconic and sexy and where the Olympics were held. It will help to pay for the community stream (of programmes) but we need to strike a balance with the pricing," he said.

"For people who have never ridden a bike, to those who are setting world records, these unparalleled facilities will deliver the Olympic promise of inspiring a generation."

Learn-to-ride programmes for children who have never been on a bike before, coaching, major international championships, all-ability sessions for people with additional needs, and programmes for schools, clubs and leagues are planned.

The venue is also part of the UK's bid to host the 2016 UCI Track Cycling World Championships.

Leaving childhood fantasies for Danny Macaskill REVIEW

Article analysis 9: Leaving childhood fantasies for Danny Macaskill

Sport code: Free style BMXing 

Source: Ad week

Date 20/05/2014

A bike stunt video shot in Edinburgh amaze audience around the world attracting more than 25,025,363 YouTube Hits. Danny MacAskill Mini film stunt Inspired Bicycles was on of you tubes most viewed videos.  

Danny MacAskill is a professional street trials rider for Inspired Bicycles LTD, born and raise in Dunvegan on the Isle of skye, Scotland.He give up his job as a mechanic so he could ride full time this pro cyclist has been ridden for more than 12 years and now lives in Glasgow.

When his friends had released a 5:30 minute street trials video on You Tube set to '' The Funeral'' By the Band of Horses where he has shown he a bit more than just an ordinary rider. Danny become famous overnight after the film produce by his flat mate Dave Sowerby, "Inspired Bicycles" Got a hundred thousand views overnight and as of today has been watch over a million times around the world. The world went crazy after seeing Danny attempt the impossible bike stunt on a never before perform level.

Danny said " My mum used to get pretty sick of the police always being at the door with me because

i use to jump on poeple walls with my bike and couple of time i was sent to children's panel. He told BBC Scotland. Since then he has now done demos for the police who are working with community projects to inspire trouble youths not to drink alcohol or do drugs His pretty happy that he stuck at it.

"Try to make the most of life" danny's motto he was recently nominated for the Laureus World Sports Award as Action Sportsperson of the Year. He has broken his collar bone twice within the ;as five months and said he couldn't wait to get back on the bike again. 

Marketing perspective He made some decent life clanging decisions when looking for Sponsors. Signing up with RED BULL is the best choice for him for sure. 68 weeks they shoot a mix of fantasy, memory and dazzling bicycle stunts and the video were watch by over 60 million poeple. MacAsskill wears a Red Bull helmet, But the brands presence is never too intrusive. The video wins as entertainment and these pumps up its value as branded content.

Red Bull has been sponsoring gifted athletes in diff rent kind extreme of sports> Videos sponsored by them are extreme, adventures and very inspiring. The way Danny MacAskill wanted to be and succeed on it.

Management perspective There some unique ways and strategies to film such an outstanding video. What a brilliant idea reflecting dreams into a reality. Not only it catches the eyes of kids teens everyone will just get sucked in to it because of its awesomeness and inspiration when watching it. This well persuade youngsters to never grow and make you realize how beautiful is it make your dreams came true

Danny MacAskill Lives Out Childhood Fantasies

Danny MacAskill Lives Out Childhood Fantasies in Wonderful Red Bull VideoStunt cyclist back in his bedroom By David Gianatasio

• June 20, 2014, 1:33 AM EDT

This seven-minute Red Bull video cements Scottish cyclist Danny MacAskill's standing as a badass brand spokes-man.

It took 68 weeks over a two-year period to shoot this mix of fantasy, memory and dazzling bicycle stunts. A former museum in Glasgow was transformed into a Land of the Giants-style version of MacAskill's childhood bedroom, cluttered with outsized rubber balls, playing cards, colored pencils, comic books, a Rubik's Cube, a Twister game, alphabet blocks, a race-car loop-de-loop track and even a toy-train-and-station set.

As arena-rock ("Runaway" by Houston) blares on the soundtrack, the YouTube star, who's notched 60 million views across his video catalog, performs a crazy array of jumps, turns, spins and landings among the kids' stuff scattered across the floor. In the best bit, he lands on a tank turret and rides down the cannon, only to have green plastic army men spring to life and make off with his bike.

All this fanciful action is taking place inside the mind of a pre-pubescent Danny MacAskill as the boy sits on the floor, surrounded by toys and games, devising wild stunts for an action-figure cyclist to perform. Playtime abruptly ends when his mother threatens to "shoot the boots off ye" if young Danny doesn't hurry down to tea. (The daredevil's real mom, Anne, makes a cute cameo.)

MacAskill wears a Red Bull helmet, but the brand's presence is never intrusive. Instead of just peddling image or product, the film scores as entertainment, and this pumps up its value as branded content. Of course, it doesn't scale the heights of Red Bull's Felix Baumgartner viral. It's similar to the marketer's Rube Goldberg clip, which also featured MacAskill, but I prefer this new video, part of his "Imaginate" series. It unabashedly celebrates creative play and suggests you just might be able to ride the dreams of youth and make them come true.

Lydia Ko wins Canadian Open for the Second time. Review

Article analysis 2: Lydia Ko wins Canadian Open for the Second time

Sport code: Golf

Source: Stuff.co.nz

Date: 2013

South Korean born and raised in New Zealand Lydia Ko is currently in the top ranked woman amateur golfer in the world. She become the youngest person to ever to win a professional gold tour event it 2012. and fallowed the youngest person to ever win win LPGA tour event in the same year.

2013 last year Lydia has surprise everyone and blown the field away after winning second stright Canadian open and strolled to her 4th provisional golfing victory.

Lydia says she doesn't have an immediate plan to turn professional.Believing her parents as the bosses she doesn't want to be making big decisions just yet 16 year old says. and in my openion shes totally right she still young. Turning away the constructs and the big money that she could of earn staying innocent player who seems to golf for the fun of it an not for just fame or money.she has been vied by the people as a genuine person. Very smart decision for Lydia in my opinion.

In terms of marketing if she decide to turn professional all the aspects of marketing must be used. Media has to have a strategy to aim at desired target  audience. Shes already quit f amuse for her age but not professional level base on her age yet.  

Lydia Ko wins second straight Canadian Open.

Lydia Ko has blown the field away to win a second straight Canadian Open and waltzed to her fourth professional golfing victory.
The 16-year-old amateur, who won the tournament last year by three shots, bettered that this time with a five-shot victory at Edmonton's Royal Mayfair course.

More: Hole-by-hole breakdown of Lydia Ko's back nine

Her final round 64 was easily the low round of the day and she ended the tournament at 15-under. Asked if her final round was the best of her young career, Ko quickly pointed out she'd gone better.

''Well I shot 10-under at the Australian Open earlier this year, but today I was in a little bit of a pressure position,'' she said.

''So I was really happy with my 64. I got off to a really good start so that really helped my game.''

She'd barely signed her card and hadn't yet been awarded the Canadian Open trophy when she faced the familiar question of when she intended to turn professional and if this win would change her plan.

''I've always said I was thinking about it, it's the same answer right now. Nothing's changed in the last 72 hours. I'm happy at the moment and I think this win will make us think a little better and make us think what is a good option right now.''

Ko's dominance in the final round quickly forced her nearest competitors to focus only on the US$300,000 (NZ$383,926) winner's cheque that Ko can not claim at the NZ$2.55m tournament.

France's Karine Icher ended up second and took the big cheque courtesy of her final round 67 - the next closest day-four score to Ko's.

In 14 LPGA tournaments, Ko has made the cut in every one and missed out on an estimated US$970,000 (NZ$1,241,362) by remaining an amateur.

While it seems an odd decision by many that Ko does not opt to play as a professional, money won't be an issue when she does turn pro. She is expected to be courted by numerous sponsors and sign endorsement deals worth in the millions. 

- Fairfax Media

Nelson's golden times REVIEW

Article analysis 7: Golden times for nelson

Sport code: Rugby league

Source: Nelson Mail

Date:2013

The New Zealand warriors are signing a pre-season  National Rugby League game t Trafalgar park in February 2015, while potentially holding week long camp in Nelson region.

Nelson Mayor Aldo Miccio meet senior management at Warriors base in Auckland on Thursday. The deal is likely to be finalized in the coming months.

Nelson given attraction, the waterways and walks are the perfect place for the pre-season and the game to. Mr Miccio funded the trip himself, 2015 was now shaping as said a 'big year" for sport in the region the World Cup cricket, Black Caps with the Crusaders coming for a couple of matches and now the Warriors and we want those team to keep coming back to the region.  

Nelson is progressive in terms of growth it is in experiencing as he informed

Marketing perspective its a big financial benefit to the region. It may test the Nelson community local resource to supply such an event but if they start to implement fresh new strategies for such an amazing event like this may become a regular event for Nelson. After all nelson is the place to be  and hosting such big events like this will inevitably promote the Nelson and to rest south island but as great venue for exciting events to happen.

Management perspective Nelson community will be prepared to spent money. As they are employing
clear strategic management if the Warriors sign up to play in nelson. Nelson community will go wild as they take advantage in such a special events like that. Considering Nelson is the sunniest place in new zealand and all its attraction, waterways and walks it seems like the perfect place for the pre-season game and camp a swell. This will be a fantastic opportunity for nelson.

should be a positive effect for both the people and the Warriors  in marketing and management aspect.