Article analysis 2: Lydia Ko wins Canadian Open for the Second time
Sport code: Golf
Source: Stuff.co.nz
Date: 2013
South Korean born and raised in New Zealand Lydia Ko is currently in the top ranked woman amateur golfer in the world. She become the youngest person to ever to win a professional gold tour event it 2012. and fallowed the youngest person to ever win win LPGA tour event in the same year.
2013 last year Lydia has surprise everyone and blown the field away after winning second stright Canadian open and strolled to her 4th provisional golfing victory.
Lydia says she doesn't have an immediate plan to turn professional.Believing her parents as the bosses she doesn't want to be making big decisions just yet 16 year old says. and in my openion shes totally right she still young. Turning away the constructs and the big money that she could of earn staying innocent player who seems to golf for the fun of it an not for just fame or money.she has been vied by the people as a genuine person. Very smart decision for Lydia in my opinion.
In terms of marketing if she decide to turn professional all the aspects of marketing must be used. Media has to have a strategy to aim at desired target audience. Shes already quit f amuse for her age but not professional level base on her age yet.
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