Article Analysis 6:Lance Armstrong retribution
Sport code: cycling (Tour de France )
Source: The guardian
Date: /082013
The american former professional road-racing cyclist Lance Armstrong.
Winning the Tour De France 7 consecutive times between 1999-2005 Lance Armstrong looks to be that his career might have come to an end after being disqualified from the races and also banned from competitive cycling for life. Doping offence by the UNITED STATES aniti-doping Agency in 2012 and hes been stripped from all seven of his tittles.
2004 when Armstrong has sued The British Times for libel over an article that suggested he had cheated, he won more than $400.00 in the case. In February after Lance confession with Oprah Winfrey lance realize then that lie has short legs.
The Sunday Times sued him for libel payments, plus an interest and more than $350.00 in cost. A spokesman for news UK, the Murdoch-owned media group that publishes the Sunday Times, confirmed that a settlement deal had been reached with armstrong over the case, but said the terms of the deal were not made in public.
Lance Armstrong being quoted ''One of the most outrageous, cold hearted and elaborate lies in the history of sports"
Marketing perspective This effect him and his career in a big scale. he is now known worldwide for being a cheater and a liar, he would probably better off moving to another planet unfortunately. Since he agrred using drugs to enhance his performance during the Tour De France some people might not respect him for a while.
He better come up with some strategies to bring him self back to the surface as a genuine person. Large numbers of companies he had sued for referring him as a cheater, while never see their money bak.
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