The Resurrection of the London VeloPark Review

Article Analysis 10: The Resurrection of  the London VeloPark

Sport Code: BMX cycling 

Source: BBC News London 

Date: 15/08/2013

There is no such place quit like lee Valley for its brilliant days out pure variety of things to do. The London VeloPark Officially now known as Lee Valley VeloPark, a cycling center in Layton east London what a simply unique place.

First event ever that held in VeloPark was The London round of the 2011 UCI BMX Super cross World Cup series and it was one of the permanent venues for the 2012 Olympic and Parlympic Games.

England could be proud of its team Team GB who dominated the track cycling competition winning seven out of ten gold medals plus one silver and one bronze during the London 2012 Games the Olympic and Paralympic track cycling competition was held in the Velodrome with the adjoining BMX track hosting the Olympic BMX competition. Great B para Olympians did very well also.

Lee Valley Regional Park Authority will owned and managed Lee VeloPark .Londoners will be to fallow in the cycle tracks of Olympic legends Chris Holy, Victoria Pendleton and Laura Trott as it will open to public in early 2014. BMX, mountain biking and road race circuit as well as track cycling will be included.

In terms of marketing perspective there cant be any better promotion for the customers than being able to ride the same tracks as one of the best athletes and Olympic winners. Brattain also move the top annual track cycling series, the Revolution, to the same time as the opening ceremony. what a great way to sell more tickets if spectators can not only experience the excitement of the new venue but also observe the top sportsmen in action again.

Marketing perspective First at all it's places well set up for further competitions and events already so well advertise they applied clear strategic management processes by using the same venue where the  Olympic Games were held. Programs are offered to children who have been on a bike before, all-ability sessions for people with additional needs, coaching international championships etc. it will approach people with any needs.

Opening the venue offers more jobs and money that can be made.

London Olympic Velodrome and BMX track opening date set

The site boasts the 6,000 seater velodrome

Continue reading the main story

• Watch

The Velodrome and BMX track, on the Queen Elizabeth Olympic Park in Stratford, east London, will reopen on 4 March 2014.

The renamed Lee Valley VeloPark will offer sessions from £2 for club cyclists and £4 for individual riders.

The site boasts the 6,000 seater velodrome, a remodelled Olympic BMX circuit alongside new mountain bike trails, and a floodlit road circuit.

Around 600,000 visitors a year are expected.

Cycling stars of the London 2012 Games will participate in the grand opening.

'Unparalleled facilities'

A year ago, riders such as Dame Sarah Storey, Sir Bradley Wiggins and Laura Trott powered Britain to a world-beating 16 gold medals - eight in the Olympics and eight in the Paralympics.

They will be at the velodrome on 14 and 15 March as the grand finale of Revolution - Britain's top annual track cycling series - has been moved there to coincide with the opening.

The Lee Valley Regional Park Authority (LVRPA), which runs the site, called it "the world's premier cycling venue".

The VeloPark must cater for everyone from children to champions, according to LVRPA chief executive Shaun Dawson.

"It is iconic and sexy and where the Olympics were held. It will help to pay for the community stream (of programmes) but we need to strike a balance with the pricing," he said.

"For people who have never ridden a bike, to those who are setting world records, these unparalleled facilities will deliver the Olympic promise of inspiring a generation."

Learn-to-ride programmes for children who have never been on a bike before, coaching, major international championships, all-ability sessions for people with additional needs, and programmes for schools, clubs and leagues are planned.

The venue is also part of the UK's bid to host the 2016 UCI Track Cycling World Championships.

Leaving childhood fantasies for Danny Macaskill REVIEW

Article analysis 9: Leaving childhood fantasies for Danny Macaskill

Sport code: Free style BMXing 

Source: Ad week

Date 20/05/2014

A bike stunt video shot in Edinburgh amaze audience around the world attracting more than 25,025,363 YouTube Hits. Danny MacAskill Mini film stunt Inspired Bicycles was on of you tubes most viewed videos.  

Danny MacAskill is a professional street trials rider for Inspired Bicycles LTD, born and raise in Dunvegan on the Isle of skye, Scotland.He give up his job as a mechanic so he could ride full time this pro cyclist has been ridden for more than 12 years and now lives in Glasgow.

When his friends had released a 5:30 minute street trials video on You Tube set to '' The Funeral'' By the Band of Horses where he has shown he a bit more than just an ordinary rider. Danny become famous overnight after the film produce by his flat mate Dave Sowerby, "Inspired Bicycles" Got a hundred thousand views overnight and as of today has been watch over a million times around the world. The world went crazy after seeing Danny attempt the impossible bike stunt on a never before perform level.

Danny said " My mum used to get pretty sick of the police always being at the door with me because

i use to jump on poeple walls with my bike and couple of time i was sent to children's panel. He told BBC Scotland. Since then he has now done demos for the police who are working with community projects to inspire trouble youths not to drink alcohol or do drugs His pretty happy that he stuck at it.

"Try to make the most of life" danny's motto he was recently nominated for the Laureus World Sports Award as Action Sportsperson of the Year. He has broken his collar bone twice within the ;as five months and said he couldn't wait to get back on the bike again. 

Marketing perspective He made some decent life clanging decisions when looking for Sponsors. Signing up with RED BULL is the best choice for him for sure. 68 weeks they shoot a mix of fantasy, memory and dazzling bicycle stunts and the video were watch by over 60 million poeple. MacAsskill wears a Red Bull helmet, But the brands presence is never too intrusive. The video wins as entertainment and these pumps up its value as branded content.

Red Bull has been sponsoring gifted athletes in diff rent kind extreme of sports> Videos sponsored by them are extreme, adventures and very inspiring. The way Danny MacAskill wanted to be and succeed on it.

Management perspective There some unique ways and strategies to film such an outstanding video. What a brilliant idea reflecting dreams into a reality. Not only it catches the eyes of kids teens everyone will just get sucked in to it because of its awesomeness and inspiration when watching it. This well persuade youngsters to never grow and make you realize how beautiful is it make your dreams came true

Danny MacAskill Lives Out Childhood Fantasies

Danny MacAskill Lives Out Childhood Fantasies in Wonderful Red Bull VideoStunt cyclist back in his bedroom By David Gianatasio

• June 20, 2014, 1:33 AM EDT

This seven-minute Red Bull video cements Scottish cyclist Danny MacAskill's standing as a badass brand spokes-man.

It took 68 weeks over a two-year period to shoot this mix of fantasy, memory and dazzling bicycle stunts. A former museum in Glasgow was transformed into a Land of the Giants-style version of MacAskill's childhood bedroom, cluttered with outsized rubber balls, playing cards, colored pencils, comic books, a Rubik's Cube, a Twister game, alphabet blocks, a race-car loop-de-loop track and even a toy-train-and-station set.

As arena-rock ("Runaway" by Houston) blares on the soundtrack, the YouTube star, who's notched 60 million views across his video catalog, performs a crazy array of jumps, turns, spins and landings among the kids' stuff scattered across the floor. In the best bit, he lands on a tank turret and rides down the cannon, only to have green plastic army men spring to life and make off with his bike.

All this fanciful action is taking place inside the mind of a pre-pubescent Danny MacAskill as the boy sits on the floor, surrounded by toys and games, devising wild stunts for an action-figure cyclist to perform. Playtime abruptly ends when his mother threatens to "shoot the boots off ye" if young Danny doesn't hurry down to tea. (The daredevil's real mom, Anne, makes a cute cameo.)

MacAskill wears a Red Bull helmet, but the brand's presence is never intrusive. Instead of just peddling image or product, the film scores as entertainment, and this pumps up its value as branded content. Of course, it doesn't scale the heights of Red Bull's Felix Baumgartner viral. It's similar to the marketer's Rube Goldberg clip, which also featured MacAskill, but I prefer this new video, part of his "Imaginate" series. It unabashedly celebrates creative play and suggests you just might be able to ride the dreams of youth and make them come true.

Lydia Ko wins Canadian Open for the Second time. Review

Article analysis 2: Lydia Ko wins Canadian Open for the Second time

Sport code: Golf

Source: Stuff.co.nz

Date: 2013

South Korean born and raised in New Zealand Lydia Ko is currently in the top ranked woman amateur golfer in the world. She become the youngest person to ever to win a professional gold tour event it 2012. and fallowed the youngest person to ever win win LPGA tour event in the same year.

2013 last year Lydia has surprise everyone and blown the field away after winning second stright Canadian open and strolled to her 4th provisional golfing victory.

Lydia says she doesn't have an immediate plan to turn professional.Believing her parents as the bosses she doesn't want to be making big decisions just yet 16 year old says. and in my openion shes totally right she still young. Turning away the constructs and the big money that she could of earn staying innocent player who seems to golf for the fun of it an not for just fame or money.she has been vied by the people as a genuine person. Very smart decision for Lydia in my opinion.

In terms of marketing if she decide to turn professional all the aspects of marketing must be used. Media has to have a strategy to aim at desired target  audience. Shes already quit f amuse for her age but not professional level base on her age yet.  

Lydia Ko wins second straight Canadian Open.

Lydia Ko has blown the field away to win a second straight Canadian Open and waltzed to her fourth professional golfing victory.
The 16-year-old amateur, who won the tournament last year by three shots, bettered that this time with a five-shot victory at Edmonton's Royal Mayfair course.

More: Hole-by-hole breakdown of Lydia Ko's back nine

Her final round 64 was easily the low round of the day and she ended the tournament at 15-under. Asked if her final round was the best of her young career, Ko quickly pointed out she'd gone better.

''Well I shot 10-under at the Australian Open earlier this year, but today I was in a little bit of a pressure position,'' she said.

''So I was really happy with my 64. I got off to a really good start so that really helped my game.''

She'd barely signed her card and hadn't yet been awarded the Canadian Open trophy when she faced the familiar question of when she intended to turn professional and if this win would change her plan.

''I've always said I was thinking about it, it's the same answer right now. Nothing's changed in the last 72 hours. I'm happy at the moment and I think this win will make us think a little better and make us think what is a good option right now.''

Ko's dominance in the final round quickly forced her nearest competitors to focus only on the US$300,000 (NZ$383,926) winner's cheque that Ko can not claim at the NZ$2.55m tournament.

France's Karine Icher ended up second and took the big cheque courtesy of her final round 67 - the next closest day-four score to Ko's.

In 14 LPGA tournaments, Ko has made the cut in every one and missed out on an estimated US$970,000 (NZ$1,241,362) by remaining an amateur.

While it seems an odd decision by many that Ko does not opt to play as a professional, money won't be an issue when she does turn pro. She is expected to be courted by numerous sponsors and sign endorsement deals worth in the millions. 

- Fairfax Media

Nelson's golden times REVIEW

Article analysis 7: Golden times for nelson

Sport code: Rugby league

Source: Nelson Mail

Date:2013

The New Zealand warriors are signing a pre-season  National Rugby League game t Trafalgar park in February 2015, while potentially holding week long camp in Nelson region.

Nelson Mayor Aldo Miccio meet senior management at Warriors base in Auckland on Thursday. The deal is likely to be finalized in the coming months.

Nelson given attraction, the waterways and walks are the perfect place for the pre-season and the game to. Mr Miccio funded the trip himself, 2015 was now shaping as said a 'big year" for sport in the region the World Cup cricket, Black Caps with the Crusaders coming for a couple of matches and now the Warriors and we want those team to keep coming back to the region.  

Nelson is progressive in terms of growth it is in experiencing as he informed

Marketing perspective its a big financial benefit to the region. It may test the Nelson community local resource to supply such an event but if they start to implement fresh new strategies for such an amazing event like this may become a regular event for Nelson. After all nelson is the place to be  and hosting such big events like this will inevitably promote the Nelson and to rest south island but as great venue for exciting events to happen.

Management perspective Nelson community will be prepared to spent money. As they are employing
clear strategic management if the Warriors sign up to play in nelson. Nelson community will go wild as they take advantage in such a special events like that. Considering Nelson is the sunniest place in new zealand and all its attraction, waterways and walks it seems like the perfect place for the pre-season game and camp a swell. This will be a fantastic opportunity for nelson.

should be a positive effect for both the people and the Warriors  in marketing and management aspect.      

Nelson now on horizon for Warriors 

The new Zealand Warriors have all but signed a deal to play a pre-season National Rugby League game at Trafalgar Park in February 2015, while potentially holding a week-long camp in the region.

They could also be back in Nelson for the pre-season the following year.

The deal is likely to be finalised in the coming months after Mayor Aldo Miccio met senior management at the Warriors' base in Auckland on Thursday.

"It is absolutely on the cards," said Warriors' general manager Don Mann.

"These things take a while to put together, we will keep talking over the coming months, but there is certainly an appetite to lock in a pre-season game against an NRL opposition in Nelson in 2015."

Annually the Warriors play two pre-season trial games around the country. The team's other South Island trips have been to Greymouth, Christchurch, and this year to Dunedin, where 17,000 people turned out.

Mr Mann said when the Warriors travelled away from Auckland to play a pre-season game, they often extended the visit.

"At that time of year [Warriors coach] Matt Elliot is always looking for a pre-season camp, so it is a great opportunity to dovetail the annual camp and the pre-season game.

"Given all the attractions of Nelson, the waterways and walks, it seems like the perfect place that time of year to play football, but also get a pre-season camp under our belts."

Mr Mann said "Nelson wasn't immediately on the horizons" as a destination for the Warriors though the city was spoken about as Warriors' captain Simon Mannering is from the area and was educated at Nelson College.

Former Tasman Rugby League chairman Paul Lafotanoa had tried to get the Warriors to Nelson for some time, but the difference now was the move was led by the mayor and the council.

He said Mr Miccio's proactive approach had worked.

"It is not often a mayor from a regional town will come visit us in our office," Mr Mann said.

"He informed us of how progressive Nelson is in terms of the growth it is experiencing."

Mr Miccio, who funded the trip himself, said 2015 was now shaping as "a big year" for sport in the region with the Crusaders coming for a couple of matches, World Cup cricket, the Black Caps and now the Warriors. "And we want all of those teams to keep coming back."

Mr Miccio said events promoter and former Kiwis rugby league representative Dean Lonergan helped to broker the meeting with the Warriors.

Mr Miccio and Mr Lonergan met last month, prior to the opening of the new Victory Boxing Gym, to discuss plans to bring heavyweight boxer Joseph Parker to fight in Nelson.

A deal to have a Parker fight in Nelson is due to be finalised in the coming weeks.

- The Nelson Mail

Lance Armstrong retribution REVIEW

Article Analysis 6:Lance Armstrong retribution

Sport code: cycling (Tour de France )

Source: The guardian 

Date: /082013

The american former professional road-racing cyclist Lance Armstrong.

Winning the Tour De France 7 consecutive times  between 1999-2005 Lance Armstrong looks to be that his career might have come to an end after being disqualified from the races and also banned from competitive cycling for life. Doping offence by the UNITED STATES aniti-doping Agency in 2012 and hes been stripped from all seven of his tittles. 

2004 when Armstrong has sued The British Times for libel over an article that suggested he had cheated, he won more than $400.00 in the case. In February after Lance confession with  Oprah Winfrey lance realize then that lie has short legs. 

The Sunday Times sued him for libel payments, plus an interest and more than $350.00 in cost. A spokesman for news UK, the Murdoch-owned media group that publishes the Sunday Times, confirmed that a settlement deal had been reached with armstrong over the case, but said the terms of the deal were not made in public. 

Lance Armstrong being quoted ''One of the most outrageous, cold hearted and elaborate lies in the history of sports" 

Marketing perspective This effect him and his career in a big scale. he is now known worldwide for being a cheater and a liar, he would probably better off moving to another planet unfortunately. Since he agrred using drugs to enhance his performance during the Tour De France some people might not respect him for a while.

He better come up with some strategies to bring him self back to the surface as a genuine person. Large numbers of companies he had sued for referring him as a cheater, while never see their money bak.     

Lance Armstrong settles with Sunday Times

Disgraced cyclist reaches 'mutually acceptable' settlement with newspaper he sued for libel before doping confessions

• Press Association
• The Guardian, Sunday 25 August 2013 09.17 BST

Lance Armstrong sued the Sunday Times nine years ago for libel after an article suggesting he was using performance-enhancing drugs. Photograph: Michael Paulsen/AP

Disgraced cyclist Lance Armstrong has reached a settlement with theSunday Times, which he sued for £1m after it published an article suggesting he was using performance-enhancing drugs before his confession.

The multiple winner of the Tour de France admitted last year to doping during his career, revealing his repeated denials were "one big lie".

The American sued the newspaper nine years ago for libel following the article, seeking damages from the chief sports writer David Walsh and the deputy sports editor at the time, Alan English.

The Sunday Times was forced to settle the claim in 2006 and agreed to pay Armstrong £300,000, the newspaper reported.

But after his confession the paper launched a high court bid to return the money, plus £720,000 in costs, and has reached a confidential settlement, the newspaper said on Sunday.

It said Walsh and English had "reached a mutually acceptable final resolution to all claims against Lance Armstrong related to the 2012 high court proceedings and are entirely happy with the agreed settlement, the terms of the which remain confidential".

PHYSIQUE OLYMPIA VICTORY FOR JEREMY BUENDIA REVIEW

Article Analysis 5: Jeremy Buendia took his body and his career to the next level.

Sport code: Man's Physique 

Source: Bodybuilding.com

date: September 18, 2014

50th Olympia 2014 Men's Physique Results
First place winner Jeremy Buendia took his body and his career to the next level beating the former Man's Physique winner Mark Anthony.

Olympia weekend Man's physique category return in full force today showcasing a familiar line up showcasing powerhouse names and bodies with may hold overs from as year inaugural competition. 18 competitors who lined up on stage show the diversion whats it really about and whats its really coming into its own standards. The results it brings is well conditioned but not to dry has to be perfectly symmetrical from shoulders to board shorts, muscular but not gigantic like bodybuilders.

although all this athletes look amazing and look like they belong on the cover of a magazine. Jeremy Buendia excellent front pose was an insane V- taper and brought him the trophy. After coming second place against Mark Anthony and since then his been eager to win '' It was a long year'' said Buendia and had thing in mind is to win.

top 5 Mans physique placing 
1st Jeremy Buendia
2nd Sadik Hadzovic
3rd Jason Poston
4th Matt Acton
5th Steve Cook 

The first names that were call out during the pre judging brought Matt Aton, Jeremy Buendia, Sadik Hadzovic, Steve Cook, Jason Poston and Mark Anthony Wingson to the center of the stage. The judges took their time re configuring  and look at each of the athlete side by side comparisons. 

Jeremy Buendea and Sadik Hadzovic were place next to each other on the center of the stage Hadzovic look fantastic as always but was it enough? this two were placed next to each other majority of the round.

Other athletes also look great one of the is Steve Cook just a month out from his victory at Dalas Pro. but his shoulder and small waist wasn't enough comparing to what Buendia and Hadzovic offered. Even tho there was debate among's the crowd about his placing but he did better this year than last year were he come 8th, it was big improvement for Cook.

Other athlets that did really well this year and brought great packages to the competition  are Jason Poston and Matt action and each have a pair of IFBB victories since last years Olympia. Posto move up and finish two spots that he did last year which is a big improvements for Poston, Acton in the the other hand move down a place that he did last year. Wasgson the winner of last years Man's Physique move down 5 spots and was lucky to squeeze into first call out but ultimately fell down outside of the top five spots.

Other athletes came forward for the second call out Micheal Anderson, Anton Antipov, Tory Woodward, and Xavisus Gayden all five guys presented an amazing physique that could easily won other shows but it wasn't enough for this Olympia were only the top absolute best make the top placing.

There was a lot of tension from the crowd. After a long confirmation the judges brought Jeremy Buendia and Sadik Hadzovi for the top two positions at the center of the stage for another round side by side posing. after few tense moments of anticipation the decision was made and called out Hadzovic for second and Buendia took honors with a big cheers from the crowd.


Marketing perspective Man's Physique slowly evolving to a big division more and more competitors competing and a lot of sponsors supporting the the division and well be something to watch in the future. More top athletes are being sponsored by big supplements companies as the sport evolves.
Management perceptive as the new division evolves more and more people are interested on the sport it kinda promotes Olympia federation to be watch by millions and to be known sport in the world.

Jeremy Buendia took his body and his career to the next level, unseating Mark Anthony Wingson to earn the 2014 Men's Physique Olympia crown. Here's how it went down!

Jeremy Buendia took his body and his career to the next level, unseating Mark Anthony Wingson to earn the 2014 Men's Physique Olympia crown. Here's how it went down!

The Olympia Weekend's Men's Physique category returned in full force today, showcasing a powerhouse lineup of familiar names and bodies, with many holdovers from last year's inaugural competition. As with the women's division, the 18 guys who lined the stage showed that the division is truly coming into its own both with the standards that it sets and the results it brings. Everyone came in well-conditioned but not too dry, muscular but not gigantic, and perfectly symmetrical from shoulders to board shorts.

Although all the men on stage looked like they belonged on the cover of a magazine, Jeremy Buendia's insane V-taper and excellent front pose brought him the trophy. Buendia obviously used what he learned from his runner-up finish last year to improve upon his already-great physique.

JEREMY BUENDIA

SADIK HADZOVIC

"It was a long year," said Buendia to emcee Bob Cicherillo. "Coming off last year's second place, I had one thing on my mind, and that was to win."

MEN'S PHYSIQUE TOP 5

1. Jeremy Buendia
2. Sadik Hadzovic
3. Jason Poston
4. Matt Acton
5. Steve Cook

View All Men's Physique Results

During prejudging, the first callout brought Matt Acton, Jeremy Buendia, Sadik Hadzovic, Steve Cook, Jason Poston, and Mark Anthony Wingson to center stage. The judges took plenty of time reconfiguring the competitors' positions so they could get a look at each guy in side-by-side comparisons.

Hadzovic looked fantastic, as he always does. The competition between him and Buendia was tough, as the two were placed next to each other in the center for the majority of the round.

Cook also looked great just a month out from his victory at the Dallas Pro, but he couldn't match the broad shoulders and small waist that Hadzovic and Buendia offered. Although he—and the crowd—may not have been thrilled with that decision, it was a big improvement from his 8th-place finish last year.

JASON POSTON

MATT ACTON

STEVE COOK

MARK A. WINGSON

Poston and Acton both brought great packages to the competition. They've both competed really well this year, and with each having a pair of IFBB victories to their name since last year's Olympia, expectations were clearly high. Poston's finish was two spots better than he earned last year, whereas Acton slipped down a place. Wingson—last year's champ—managed to squeeze into the first callout, but was ultimately on the outside of the top five looking in.

Michael Anderson, Anton Antipov, Tyler Anderson, Tory Woodward, and Xavisus Gayden came forward for the second callout. All five of the guys presented physiques that could easily have won other shows. But this is the Olympia, and only the absolute best make it to the top tier.

After a long confirmation round, the judges brought back Buendia and Hadzovic for another round of side-by-side posing. That one last round gave the audience a peek at who the judges would put in the top two positions. After a few tense moments of anticipation, the judges called out Hadzovic for second. Buendia took his honors, with big cheers from the crowd.

Can he be stop! Flex Lewis win his third consecutive 212 showdown! Review

Article Analysis 4: Flex Lewis blew away the competition to win his third consecutive 212 showdown!

Sport code: 212 Division Bodybuilding 

Source: bodybuilding.com

  

Date: September 18, 2014

50th Olympia 212 showdown Flex Lowis vying for the three-peat and challenger Eduardo Correa trying for his first title attempt it was two horse-race in the end. 
 Thought Flex brought a great package with a much-improve back and his textbook stellar conditioning but Corrrea was up to the challenge. After pre judging source says that's it was a close one and would likely come down tom the final pose. 

Competitors seemed to tighten up for  the morning show with Correa perhaps the exception who seemed maybe just a hair softer. He still was  one of the most condition men on stage

212 division winner Flex Lowis.
Flex got bit scare from Correa but int end his size symmetry. aesthetics and conditioning was spot on and enough to overcome anyone. He well continue to make improvements in the future like he did on his back to hold off top challeges like Correa.
On an interview with Flex lowis romure that he would be switching to open class in saying that he wants to creat a legacy. A great news for 212 funs but this also means that Correa will have to bring his best next year if he hopes to win.

Flex victory was even more impressive given that he has battled stomach illness this weekend aftre accepting the trophy he told the crowd that he wanted to win this Olympia more than any ever were all part of history he said.
second place runner up Eduardo correa wasn't as surprise after all he has never finish out of the top five line up in his four previous Olympia competitions. Correa pushed flex to the edge but fading from pre judging cost him shot at the tittle In the future he well be a big contender to flex and well likely to challenge for the titte for some time.

3rd place runner up Jose Raymond as always looks freaky as hell conditioning is always spot on and always come as lean as possible a will deserve 3rd place.

Other amazing athletes that took part on the 50th Olympia Hidetada Yamagishi who came 4th  Baito Abbaspour who came 5th and Aaron Clark who took 6th place. This guys such and amazing athletes but wasn't good enough to make it to the top. 


Marketing perspective more and more poeple are interested in the sport because high prize money and recognition to be the best bodybuilder in the world the sport has diffenatly involving.
As for management as the division evolve more and more lightweight bodybuilder will compete for the tittle an surely a way to promote the division.  

There was never a doubt. On a historic night, Flex Lewis blew away the competition to win his third consecutive 212 showdown!

There was never a doubt. On a historic night, Flex Lewis blew away the competition to win his third consecutive 212 showdown! none as shocking as the absence of David Henry from the top callouts. But the real story—just as it has been for the last two years—was James "Flex" Lewis

In the end it was a two-horse race, with Lewis vying for a three-peat and challenger Eduardo Correa vying for his first title in five attempts. Flex brought a great package with a much-improved back and his textbook stellar conditioning, but Correa was up to the challenge. After prejudging, I learned from a source that the judging was quite close, and it would likely come down to the final pose.

All of the competitors seemed to tighten up from the morning show, with the exception of perhaps Correa, who seemed maybe just a hair softer. That said, he was still one of the most conditioned men onstage.

FLEX LEWIS

1ST

 JAMES "FLEX" LEWIS

Flex got a bit of a scare from Correa, but in the end his combination of size, symmetry, aesthetics, and conditioning were enough to overcome everyone. He will need to continue to make improvements like he did with his back in order to hold off challengers like Correa.

In a post-competition interview, Flex put to rest rumors that he would be switching to open class, saying that he wants to "create a legacy." This is good news for 212 fans, but it also means Correa will have to bring his A-game next year if he hopes to grab the win.

Flex's victory was even more impressive given that, as he admitted onstage after accepting the trophy, he has battled stomach illness this weekend. Nevertheless, he was clearheaded enough to know that his victory had special meaning tonight. "I wanted to win this Olympia more than any, ever," he told the crowd. "We're all part of history."

2ND

 EDUARDO CORREA

Don't act too surprised. After all, this is a man who has never finished outside of the top five in his four previous trips to the Olympia stage. Correa pushed Flex to the edge, but in the end fading from prejudging to finals appeared to cost him a shot at the title. It was still an amazing showing and he will likely be challenging for the title for some time.

3RD

 JOSE RAYMOND

Say whatever you want about his aesthetics. Jose is freaky as hell and always comes in as lean as possible. His is a well-deserved third-place finish.

EDUARDO CORREA

JOSE RAYMOND

HIDETADA YAMAGISHI

BAITO ABBASPOUR

4TH

 HIDETADA YAMAGISHI

Hide's 212 Showdown debut had much fanfare, but in the end it came up a bit short. He was slightly flat—unlike the incredible conditioning that he brought in the past as an open-class competitor—and that cost him a spot in the top three.

5TH

 BAITO ABBASPOUR

A combination of great size and conditioning moved Abbaspour into the top five. He has some aesthetic problems, but he will likely be a perennial top-five finisher if he can keep bringing the conditioning he showed tonight.

6TH

 AARON CLARK

Clark has great muscle bellies and symmetry, but to really make a dent into the top three he will need to nail his conditioning better than he did this year.

Mr. Olympia 2014 Phil heath 4th tittle REVIEW

Article Analysis 3: Mr. Olympia 2014 Phil heath 4th tittle

Sport code: Bodybuilding

Source: bleacherreport.com

Date:September 18, 2014

50th edition O of Joe Wieder Olympia was on this Saturday night at las Vegas were Phil heath outlasted rival kai Greene the final two wound up as no surprise Phil Heath claim for the third year in a row to claim consecutive Mr. Olympia tittle.

Shawn Rhoden took home the bronze medal although third place finisher it was surprise of many signifying that the top podium in coming years will be less predictable.

Place                                       Name                            Prize
1                                            Phil Heath                        $275,000
2                                             Kai Greene                     $130,000
3                                          Shawn Rhoden                     $90,000
4                                            Dennis Wolf                       $55,000
5                                           Dexter Jackson                  $45,000
6                                       Branch Warren                       $35,000
7                                            Mamdouh Elssbiay        $25,000
8                                        Victor Martinez                   $20,000
9                                            Steve Kuclo                      $19,000
10                                             Juan Morel                   $16,000

Legends such as Franco Columbo, Jay Cutler, Ronnie Coleman and Arnold Swhwarzenegger. Due to momentous occasion before the contest began it made a point to pay tribute to the legends who made 50th olympia possible they took the stage before kicking things off for the night.

As for the 17 competitors on the hunt for the title of Mr. Olympia Dominance of Heath and Greene most figured and intense in recent years.

The rivalry between the two has been the headline act of the sport for the better part of the past three years since Heath began winning his tittles. The past two shows undoubtedly crushing blow as Green wound up as the runner-up .The difference between the two so minuscule and the final decision left in the hands of the judges.

The two were throwing jobs at one another as always at the entertaining press conference before the big competition Heath spoke before the event about the adjustments in order to fend the competition that painted a target on his back as captured By Roger Lockridge.

" Every year is different. No prep is the same. We see different weaknesses and body parts to bring up. I change the diet. My trainer and I make adjustments all the time, and we had to change a lot. The cardio that worked last year didn't work this year. Same with training, so we changed it.
I actually enjoy the prep because I know how to execute, and many guys don't know how to do that. And I go by fact: I won every Olympia with a perfect score."

After the 17 competitors ran thier place three obvious names wer called Dennis Wolf, Heat and Greene were called to the forefront in the first call-out.

Rhoden was one shocker as a pro bodybuilder Layne Norton noted during the call-outs Rhoden and wolf fighting for the spot behind the top two.

Marketing perspective i think Phil Heath is a good ambassador of the sport as his the best bodybuilder out of 17 competitors and won the tittle four times. As this is a good promotion for his new company gifted nutrition. And for the Olympia federation.